DIGITAL MARKETING

The first module will build a solid foundation for the weeks to come. This is where you will get a bird’s eye view of the most popular digital marketing channels, and the get introduced to digital strategy.

Importance of Digital Marketing for businesses and Myths around it.

Basics of Digital Marketing Channels – SEO, PPC, Email Marketing, SMM & more.

Customer Journey, Funnels and Strategy.

In this module, you will learn to use no-code tools to make a fully functioning website & landing page.

Website making from scratch using WordPress. Understanding every bit of the WordPress dashboard.

Using Page Builder to create professional web pages.

Understanding the psychology and science behind a Landing Page or Sales Page.

How to create a landing page from scratch.

In this module, you will learn the practical implementation & strategy to acquire Organic traffic.

Decode how a Search Engine works and how it ranks pages.

Learn On-Page optimization factors and implement them practically on a website with RankMath/Yoast.

Learn to do a technical audit and implement technical SEO.

Learn intent-based Keyword Research using Ahrefs/SEMRush.

Off-Page SEO – Learn the finest Link Building strategies that will boost your DA.

This module will train you to run ROI based Facebook & Instagram Ads without wasting any money.

Understanding Facebook & Instagram ad strategy and user journey.

Setting up structured campaigns. Installing Pixel and setting up Aggregated Events.

Best practices for Ad Creatives & Ad Copies.

Split testing, Optimisation & Scaling strategies.

Running conversion & lead ads to drive measurable results. Learn to Read reports.

Content marketing is one of the most underrated marketing channels. In this module, learn to leverage it.

Understanding various types of content formats and their place in the content funnel.

10-step Content Marketing framework that you can replicate for any business.

Content creation & distribution methods.

Using content to drive growth and customer acquisition. Step-by-Step Youtube SEO.

This module will teach you leveraging Email marketing. And you will learn how to create an Ecom website.

Types of emails for different audience temperatures. Learn the email marketing framework.

Creating an e-com website using Woocommerce and adding products.

Creating email lists through lead magnets & nurturing the lists.

Email best practices to get a high open-rate.

Using Email Marketing tools like GetResponse/Mailchimp to create campaigns & automation.

Integrating the payment gateway and selling through the website.

Learn intent driven advertising with Google Search, Display, Youtube & Shopping Ads.

Setup a Google Ads Account and understand the dashboard.

Create your first search campaign by doing keyword research, and writing copies.

Setup conversion tracking for your website.

Create Display, Youtube, and Shopping campaigns.

Learn to test and scale campaigns. Optimize for lower CPC and higher ROI.

In this module, you will learn how to use and grow social media and eventually gain business impact from it.

Understand the power of, and the difference between, popular social media platforms.

Master the 4 pillars of social – Planning, Strategy, Scheduling/Publishing & Promoting.

Learn to make a social media content strategy and content calendar.

Get exposed to case studies from real brands and get winning learnings.

Use tools like Buzzsumo, Hootsuite, Buffer, and more.

In this module you will learn to analyse your website’s performance and understand your audience’s behaviour.

Create a Google Analytics account and integrate it with a website property.

Understand the GA dashboard and uncover insights from data.

Create funnels in GA.

In the final module, you will learn how to stand out from the crowd on social media and build a personal brand.

Understand your core competencies and create your branding strategy.

Refine your LinkedIn and other social media profiles to showcase your niche expertise.

Create your own content plan and promote on schedule.

Use LinkedIn to get a job or get leads for a business. Learn to use tools like Hunter.